Luntz on ‘Oh yeah’ girls: Oh no

Did her more harm than good: That’s Republican pollster and consultant Frank Luntz’s assessment of much of Linda McMahon’s advertising campaign. In a column for Time titled “Ad Nauseam,” Luntz illustrates one of his rules of for effective advertising–“Fake doesn’t sell”–with McMahon’s famous “Oh Yeah” girls ad. “The response from viewers: Oh, no. No actors. Ever.”