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Connecticut selling itself with a $27 million campaign

Hartford — Three years after its tourism budget was reduced to $1, Connecticut is back with a two-year, $27 million marketing campaign to promote tourism and brand the state as “still revolutionary.” The state spent $500,000 on its new logo and other creative materials, with most of the remainder of the two-year budget going to the placement of ads on television, radio, billboards and social media. It also created a new website, The campaign is geared to growing the state’s $11.5 billion annual tourism business, but it also is meant to assist in economic development, branding the state as cutting edge from Eli Whitney to Igor Sikorsky to bioscience. “It’s not just about tourism. Continue Reading →

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