Putnam Partners

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Lamont entrusts message to ‘high-risk, high-reward’ ad maker

Different races, different times, different messages. Ned Lamont hired an outsider to frame his antiwar U.S. Senate campaign in 2006 and a mainstream Democratic ad man in his more conventional run for governor in 2010. This year, Lamont has hired Mark Putnam, a big gun in political advertising with a client list topped by Barack Obama. Democrats are waiting to see if Putnam’s firm can find a fresh take on a gubernatorial candidate one Republican already has branded as “Retread Ned.” Continue Reading →

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