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Luntz on ‘Oh yeah’ girls: Oh no

by Michael Regan October 28, 2010 @ 12:00 amMarch 4, 2022 @ 9:07 pm

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Luntz on ‘Oh yeah’ girls: Oh no

by Michael Regan, CT Mirror
October 28, 2010

<h1>Luntz on ‘Oh yeah’ girls: Oh no</h1>
<p class="byline">by Michael Regan, CT Mirror <br />October 28, 2010</p>

<p><span class="Apple-style-span" style="text-indent: 0px;border-collapse: separate;font: medium &apos;Times New Roman&apos;;letter-spacing: normal;color: #000000"><span class="Apple-style-span" style="line-height: 16px;font-family: Arial, Verdana, sans-serif;font-size: 12px"><strong style="margin: 0px;padding: 0px">Did her more harm than good:</strong><span class="Apple-converted-space">&nbsp;</span>That’s Republican pollster and consultant Frank Luntz’s<span class="Apple-converted-space">&nbsp;</span><a style="margin: 0px;color: #aa0000;padding: 0px" href="http://www.time.com/time/politics/article/0,8599,2027829,00.html" target="_blank">assessment</a><span class="Apple-converted-space">&nbsp;</span>of much of Linda McMahon’s advertising campaign. In a column for Time titled “Ad Nauseam,” Luntz illustrates one of his rules of for effective advertising–“Fake doesn’t sell”–with McMahon’s famous<span class="Apple-converted-space">&nbsp;</span><a style="margin: 0px;color: #aa0000;padding: 0px" href="http://www.youtube.com/watch?v=cMZ1qQErnpo&amp;feature=player_embedded" target="_blank">“Oh Yeah” girls ad</a>. “The response from viewers: Oh, no. No actors. Ever.”</span></span></p>
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Did her more harm than good: That’s Republican pollster and consultant Frank Luntz’s assessment of much of Linda McMahon’s advertising campaign. In a column for Time titled “Ad Nauseam,” Luntz illustrates one of his rules of for effective advertising–“Fake doesn’t sell”–with McMahon’s famous “Oh Yeah” girls ad. “The response from viewers: Oh, no. No actors. Ever.”

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