If you thought the political advertising was over the top in Connecticut, be thankful you weren’t in the Cleveland or Columbus areas in October. Hotline On Call reports that by Nielsen’s tally, nearly a quarter of all advertising broadcast in those two Ohio markets in the month preceding Election Day was political in nature, putting them at Nos. 1 and 2 in advertising saturation.
The Hartford-New Haven market came in 30th among 128 markets, with political messages accounting for 15 percent of ads broadcast. Still, that’s 17,155 spots, or 23 campaign ads for every hour of every day in October. Fairfield County, which is in the pricey New York market, got off relatively easy: 11,015 political ads, less than 7 percent of the total.
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