Converting Drivers to Mass Transit

Any rail official could probably learn a few things from reading this fascinating piece from the Atlantic Cities: http://www.theatlanticcities.com/commute/2013/01/3-keys-drawing-drivers-mass-transit/4327/#. It’s about drawing more drivers to mass transit.

The idea is to redesign a transit system to draw people to it emotionally — the same way many are attached to the cars.

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