This Could Work is an in-person, four-part interview series with Connecticut’s most successful entrepreneurs. Join CT Mirror Policy Editor Erica E. Phillips as she explores their origin stories, how they turned their first dollar, and why Connecticut was the place to make it happen.
Jan. 14, 2025: André Swanston of Swanston Organization, Stamford
UConn graduate and serial entrepreneur André Swanston achieved a historic nine-figure exit with the sale of his data company, Tru Optik, to TransUnion—making him one of the few Black Americans to reach such a milestone. Now, he’s channeling that success into groundbreaking ventures that transform the way content creators, brands, distributors, and consumers engage across advertising and entertainment.




