Water utilities were created to maintain a vital, life-sustaining resource. Achieving this ideal has become increasingly difficult as the industry struggles to grow despite mounting challenges to sustainability, including droughts, climate change, aging infrastructure and the forthcoming retirement of baby boomers. At the South Central Connecticut Regional Water Authority (RWA), we accept what we can’t control and are committed to focusing on what we can influence by looking inward and elevating our internal cultural values. Our nonprofit corporation has adopted the philosophies of Conscious Capitalism, which have allowed us to grow and become stronger. This philosophy recognizes the potential of a business to make a positive impact on the world.