No secret the Clean Energy Finance and Investment Authority — the renamed and re-purposed Connecticut Clean Energy Fund — has been none too thrilled with the name it was given in last year’s energy legislation.

How much doesn’t CEFIA like its new name? So much, that as of right now, there are at least two bills in the legislature to give CEFIA the new, new name of the Clean Energy Authority.

“There’s been a lot of confusion as to what the name of the organization is,” said CEFIA spokesman David Goldberg, who noted that legislators who voted to call it CEFIA don’t even get the name right. He said it’s been variously called SEH-fee-ah, SEE-fee-ah, so-FEE-ah (as in Loren), or then there’s a whole group that still calls it the Clean Energy Fund.

The consensus is that the Clean Energy Authority name, Goldberg said: “provides clarity, it provides marketability, and it provides a branding opportunity.”

Of course if you go the acronym route, he said, what you could wind up with is: See Ya!

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Jan Ellen SpiegelEnergy & Environment Reporter

Jan Ellen is CT Mirror's regular freelance Environment and Energy Reporter. As a freelance reporter, her stories have also appeared in The New York Times, The Boston Globe, Yale Climate Connections, and elsewhere. She is a former editor at The Hartford Courant, where she handled national politics including coverage of the controversial 2000 and 2004 presidential elections. She was an editor at the Gazette in Colorado Springs and spent more than 20 years as a TV and radio producer at CBS News and CNN in New York and in the Boston broadcast market. In 2013 she was the recipient of a Knight Journalism Fellowship at MIT on energy and climate. She graduated from the University of Michigan and attended Boston University’s graduate film program.

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