Bob Eick, a partner in the Stamford investment firm of CRT Capital Group, announced Friday he has filed papers to seek the Republican nomination for state treasurer.

Eick’s place in popular culture already is assured: As an investor, Eick had a credit as executive producer in the low-budget cult film, “The Blair Witch Project.”

A $100,000 bet he made on the movie’s young creators paid off big: As much as $15 million, in the estimation of Forbes.

Eick, 51, of Ridgefield will compete with Timothy Herbst, the first selectman of Trumbull, for the GOP nomination and the right to oppose Treasurer Denise Nappier in November.

His last name is pronounced “Ike,” which has given rise to his campaign web address: WeLikeEick.

Mark is the Capitol Bureau Chief and a co-founder of CT Mirror. He is a frequent contributor to WNPR, a former state politics writer for The Hartford Courant and Journal Inquirer, and contributor for The New York Times.

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