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Posted inCT Viewpoints

When the right thing is also the smart thing

I have spent my entire career in the nonprofit sector. During most of those 40 years, I have worked hard to build strong ties to the business community, but my rationale for doing so has evolved. As a trained social worker, I used to argue that businesses should support community efforts because it was simply the right thing to do. Today, with a deeper appreciation for the needs and motivations of business, I believe that private sector support for nonprofits is not only good for the community, but it is very good for business as well. And the research seems to back me up.